Starbucks Leadership
Conference 2025
Graphic Design • Brand ActivationThe Starbucks Leadership Conference for 2025, known as Leadership Experience 2025 (LE25), took place in Las Vegas.
This was Starbucks' largest leadership gathering ever, bringing together over 14,000 coffeehouse leaders from North America to accelerate the company's "Back to Starbucks" strategy and focus on coffee, hospitality, and the partner and customer experience.
Starbucks LE25
Welcome
Experience
As a co-designer on this project, I worked
on three core interactions for the conference, including the Welcome Experience. This was
a crucial element, as it was the first interactive space the Starbucks team would encounter, where attendees checked in and received their badges photos for the conference.
Starbucks LE25
The Plaza
I worked on three core experience areas for the conference: the Plaza, Community & Sustainability, and the Welcome Experience.
The Plaza was designed as an interactive environment where Starbucks guests could connect with one another, converse, dine, recharge, and collaborate.
In this space, my role focused on designing graphics for the video booth and developing signage to support Starbucks partners as they delivered presentations about the various networking opportunities available within the company.
Starbucks donated 100,000 to in support
of local Vegas initiatives such as hunger relief, homelessness and youth empowerment.
Starbucks LE25
Community
& Sustainability
The Community & Sustainability experience spotlighted how Starbucks invests in people, the planet, and the future of coffee. The space translated the brand’s commitments, ethical sourcing, environmental goals, and partner-led community impact, into an approachable, story-driven environment.
Through clear messaging, layered graphics, and educational touchpoints, the design made complex initiatives feel tangible and easy to connect with. The goal was to create a space that invited attendees to pause, learn, and see how these values show up in real, everyday ways.
General Signage
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General Signage
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General Signage
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General Signage • General Signage • General Signage •
The Creative Team
Design Lead : Jennifer Schiess
2D Designers : Chloe Pearson (Me) + Chelsea Ontiveros
Account Managers: Desi Caswell + Anika Zebron